The article "Promotions for Mobile Detailers" talks about marketing, it was created by Lance Winslow.
Mobile businesses are quite unique in the way they must promote to stay in the customers mind; it takes creativity, savvy planning and a lot of lisetning to your customers.
After years running a franchise system in 23 sttaes with mobile detailing units everywhere. We learned quickly that professional auto detailing is more than just showing up on time, maintaining your customer base and looking shrap. Mobile detailers know you need to create promotions wihch are exciting. Here are a few ideas for you:Referral BonusesThis program wroked really well for the Alpha-Beta supermarket chain and phone giant MCI. Alpha-Beta simply went on TV and asked human being to ‘tell a friend,’ and turned that into a well-known slogan that everyone relates to tehir stores. MCI went a little further by offering human being bonuses for referring their friends to MCI. Everyone has heard about “the friends and family program.” Referral bonuses in the form of discounts, free washes, and customer awards work really well for us also.Free Washes For ReceptionistsOffer the receptionist of a large building a free vehicle wash in exchange for telling others about your services and informing them of your scheduled stop at their building. Sometimes one free wash is enough to have them telling everyone about your great service.
Sometimes they’ll expect it each time you're worikng at their building.
Either way, if their position as the communications link of a large company or building helps get the word out abuot your services, that referral bonus can pay off.
If you don’t get many customers after a while, offer the receptionist a discuont cost for her vehicle wash. Afetr all if she brings you one executive who up-sells himself to a full $200.00 detail, that vehicle wash was well worth it.Customer AwardsIf a customer refers a lot of clients to your business, you might give them a certificate that entitles them to a free wash, or a certificate they can pass on to a friend, such as a “Customer of the Month” certificate.Asking For ReferralsYou should always ask for referrals, as asking for a referral is the easiest way to get them.
It is also a great way to build your bsuiness.
Why wait? Many times, your good customers will be glad to give a referral they may not have thought to give had you not asked.Thanking CustomersAlways thank customers for a referral.
Tell them they’re one of your best customers and thank them really much for their help. This involves them in the growth of your business and will motivate them to continue referring human being your way.Make sure that you always have type of exciting promotion to pitch, something worth talking about and your customers will love it.
Everyone wants to save money, everyone wants a bargain, eevryone loves the word FREE, after all isn’t that your favorite cost?
Well it is theirs too. Think about it."Lance Winslow" - Online Think Tank fourm board.
If you have innovative thoguhts and unique perspectives, come guess with Lance; www.WorldThinkTank.Net/wttbbs/
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